Through tokenization, real estate developers and property owners are discovering new ways to attract investors to their projects.
At DigiShares, we specialize in the creation of great software for tokenization, i.e. the issuance and ongoing corporate management of shares in token form. In the past few years, we have helped many companies tokenize their asset portfolios, in particular real estate portfolios, and the same question is always brought up by our clients, "How do we market our project to attract investors?" – this is an obvious question to ask, as even the most experienced real estate developers often have limited experience marketing tokenized projects, and a limited understanding of their new opportunities for attracting investors.
In response to the demand for marketing services for tokenized projects, we at DigiShares made the decision that we would help our clients get the best start possible, and we began reaching out to some of the best marketing agencies across the globe to initiate an educational campaign that would get them off the ground running when it comes to tokenized real estate projects. Since then we have built partnerships across the globe, enabling us to guide our clients to the right marketing agencies who can ensure that a successful STO is initiated, and that all relevant investor types are approached.What great marketing agencies can do for you and your project?
A good marketing agency can help you set up your brand to tell your story, build and manage your community, and of course bring investors onboard your project.
In addition, specialized marketing agencies can help you decide what type of investors you want to attract to your specific project, as you will have expanded your investor pool thorough tokenization. Depending on your specific jurisdiction, your investor pool may be traditional real estate investors, mom-and-pop investors, and the new-rich crypto investors who are looking for stabile long-term investments to protect some of their gains. There are of course pros and cons of all these investor types, but including one does not necessarily exclude the other, as it is possible to run parallel campaigns for each investor type, providing benefits such as 24/7 cost effective trading, transferable shares, increased liquidity and not least rapid settlement.
At DigiShares, we always help our clients find the right marketing agency. We are happy to set up meetings with selected agencies, to get your project off the ground running.Reach out to us if you want to discuss a tokenization project in your jurisdiction at [email protected]Mette F. Kibsgaard, CMO at DigiShares